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A full service sales and marketing solution for Gold Coast property developers.
NPA (New Projects Agency) specialises in a diverse range of real estate services. From beachside and beachfront off-the-plan sales to the resale of established apartments from our exclusive projects, we excel in connecting clients with their ideal homes.
Capabilities
Source
- Site acquisition
- Research
Shape
- Research
- Project Advice
- Sales & Marketing Strategy
- Pricing
- Project Sales Experience
Market
- Marketing Strategy
- Brand Development
- Asset Creation
- Media Buying
- Campaign Management
- Graphic Design
- Marketing Services
- Connection with 3rd party providers
Sell
- Sales Strategy
- On-site sales people
- NPA Display
- Database
- CRM System
- Stock Management
- Contracts
- Settlements
Manage
- Management Rights
- Systems, Contracts, Accounting
- Executive Leasing
Serve
- After sales customer service
- Caretaking – on the ground service
Connect
- Technology Connection
- Sustainable Connection
- Interior Design & Furniture Connection
- People Connection
Community
- Creating a vertical communities of like-minded people in new properties.
- Events
- Loyalty Program
Our Team
Andrew Erwin
Chief Executive Officer
View Bio
Joshua Goulding
General Manager
View Bio
Melissa Schmorl
Sales & Marketing Projects Director
View Bio
Jolien Heelan
Off The Plan Sales Agent
View Bio
Simon Miller
Off The Plan Sales Agent
View Bio
Matt Campbell
Off The Plan Sales Agent
View Bio
Hope Thom
Executive Assistant
View Bio
Meggan Ford
Marketing Associate
View Bio
Jessica Tormey
Finance Associate
View Bio
Andrew Erwin
Chief Executive Officer
Andrew’s career to date has been solely focussed on delivering efficiency via digital marketing through to sales. An 18 year journey and thousands of project campaigns later the experience gathered includes fronting realestate.com.au’s Developer segment for Qld in the early 2000’s to delivering on campaign performance for real estate publishers and developers as a consultant.
Andrew continues solving sales problems through marketing solutions and has done so on behalf of ASX listed developers, integrated masterplan communities, international luxury residential apartments, medium density JV development partners and real estate publishers.
CloseJoshua Goulding
General Manager
Josh has 15 years of experience partnering with companies and non-profits to drive efficiency and profitability through people and numbers across development projects, e-commerce through to Casinos in Australia, UK, EU, Asia and USA.
Josh is passionate about all things finance and business, having extensive experience in management accounting, project management, economics, strategic investing and business coaching, understanding how the economy, people and organisations function to help better serve NPA and their customers.
Close
Melissa Schmorl
Sales & Marketing Projects Director
With more than 15 years experience marketing property within South East Queensland for a range of developers including Lend Lease and Villa World, Melissa is the hard task master of the team, ensuring your sales and marketing campaign is delivered on time and within budget whilst giving your customer the best customer journey along the way.
CloseJolien Heelan
Off The Plan Sales Agent
Jolien’s award-winning performance reflects a refreshingly open, professional, and honest approach to real estate, earning deep respect within the industry for her achievements, integrity, and market insight. Known for her unwavering commitment to clients, Jolien consistently delivers outstanding results, setting the gold standard in prestige property services.
With over 15 years of international experience across Australia and Europe, Jolien has successfully delivered over $500 million in property sales, earning widespread recognition for her expertise. Colleagues and clients frequently praise her as a strong communicator and skilled negotiator—qualities honed through extensive experience in sales, customer service, and property investor relations.
Jolien’s enthusiasm, industry knowledge, and global connections make her a unique force in real estate, bringing exceptional value to every client relationship and contributing greatly to her ongoing success.
CloseSimon Miller
Off The Plan Sales Agent
Coming from a rural background, Simon was born and raised into a Real Estate family in North West NSW, where his parents had their own real estate and stock and station agency in the small country town of Bingara .
From an early age, Simon became passionate about property and the art of successfully negotiating between both the buyer and seller.
A Gold Coast local now for over 30 years, Simon has been actively involved in sales and marketing of brand new Gold Coast residential developments, master-planned
communities, boutique residential developments to larger scale hi-rise developments.
Matt Campbell
Off The Plan Sales Agent
Matt brings hands-on development and project management experience to his role at NPA Projects, offering clients an informed and balanced perspective on off-the-plan property.
Having personally developed residential projects for over a decade across South East Queensland and Sydney, Matt understands the full project lifecycle – from acquisition and feasibility through to construction and settlement.
He appreciates that buying off the plan can feel complex. Whether for investment or as a future family home, Matt focuses on clarity around location fundamentals, design quality, level of finish, rental demand and long-term value.
Having operated on both the development and sales side, his approach is strategic, transparent and supportive – ensuring clients feel confident and well-informed throughout the journey.
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Hope Thom
Executive Assistant
Hope is an organised and proactive Executive Assistant with a strong background in real estate administration and client service. She plays a key role in delivering smooth, high-quality client experiences, coordinating events, and maintaining polished, professional presentation across all client-facing spaces. She oversees daily office operations, ensuring the environment runs efficiently and reflects brand standards. As Executive Assistant to the CEO, Hope provides dependable, day-to-day support and contributes to keeping leadership priorities moving seamlessly. Known for her initiative and steady multitasking skills, she brings a blend of efficiency, warmth, and consistency to her role.
CloseMeggan Ford
Marketing Associate
Meggan brings over 8 years of digital marketing experience, specialising in performance-driven strategies that deliver measurable results. She focuses on building and optimising high-performing campaigns across multiple digital channels, with a strong emphasis on improving lead quality, and driving sustainable growth.
CloseJessica Tormey
Finance Associate
Jessica has over 14 years of experience in the Australian finance industry, working across a variety of roles including Tax Accountant and Financial Controller. Her experience spans private practice through to the not-for-profit sector, giving her a broad understanding of financial operations and client needs.
Jessica is passionate about finance and is known for being trustworthy, reliable, highly organised, and detail-oriented. She enjoys building strong client relationships and helping businesses achieve clarity and confidence in their financial management.
Sales
Experienced Off the Plan Sales Agents
CRM & Marketing Automation Platform
In-person & Digital Sales Presentations
Database of Targeted Audiences
Lead Nurturing
Sales Track Record Overview
Sales
0
+
Exclusive Projects
0
750k - 9.5m
Price range
Average Price
0
m
Highlights
Cabana Palm Beach (30 Apartments) sold out in 8 weeks in 2020
Highest apartment sale price in Main Beach in 2021
Highest apartment sale price in Palm Beach in 2022
Launched Isle of Capri’s largest development in 30 years in 2023
Highest waterfront villa sale price in Runaway Bay in 2024
Project Overview
Project Overview
LOCATION
41-43 Regent Street, Woolloongabba
NUMBER OF UNITS
68 Units
7 x FLOORPLAN LAYOUTS
Typical Floorplate Levels 2-12 ~ 5 per floor x 2 Bedroom Units
Levels 13-14 ~ 4 per floor, 2 x 2 Bedroom Units, 2 x 3 Bedroom Units
AMENITY LAYOUT
- Rooftop Communal Terrace
Lawn & Recreation Area
BBQ & Dining Areas
Yoga Space
Firepit
Gym, Spa/Hot Tub
Private Dining Room
Sales and Marketing Budget within Feasibility
Project Overview
OVERVIEW
GRV
$83M (Approx)
PRODUCT
2 & 3 Bedroom Residences
No. of Product
68
SALES COMMISSION
2.5% + GST
50% commission payable at unconditional contract, 50% payable at settlement.
Noted: For the first 30% of the presales, JCK will have up to 3 months or once construction funding has kicked in to release the funds. Whichever one is sooner.
MARKETING @ 1% OF GRV
$830,000
BREAKDOWN
BRAND, WEBSITE, PRINT, RENDERS + WALKTHROUGH & PHOTOGRAPHY/VIDEO
$150,000
DISPLAY SUITE AND/OR ADVERTISING
$150,000
ADVERTISING
$400,000
CONTINGENCY
$130,000
TOTAL
$830,000
Selling Stages - The Triathlon
SWIM - PRE-SALES
All assets & full media schedule required.
DA approved, Builder appointed with contract signed & publicly announced, Construction start date locked in based on achieving pre-sales target.
BIKE - CONSTRUCTION
Full Media Schedule Required initially.
Maintenance media schedule required with a reduced budget during this phase.
RUN - NEARING COMPLETION
Sell remaining stock
Full Media Schedule Required
Last 3 months Construction
Full Media Schedule & Budget required.
Project Overview
TIMING
10 - 12 weeks, Mid August - Late October
Brand and Asset Creations
Brand Strategy, Identity
& Guidelines
Asset Creation
Media Planning & Buying
* Based on full set of architect plans
and 3D Model being ready for Renderer
by mid August.
10 - 12 weeks, Mid August - Late October
Early-Mid November
Retail Launch
Full suite of marketing assets and media schedule required. All renders, walk-through, brochure, video, schedule of finishes, website, campaign advertising etc.
Early-Mid November
Project Overview
Advertising and Marketing
Advertising
Media Planning and Scheduling
3 – 6 month media schedule based on the lead generation to conversion ratio required to achieve the project’s targeted rate of sale.
Marketing Admin
Ensuring creative material deadlines are met, updating relevant ads with copy, images, video etc.
Media Buying and Management
Negotiating rates with publishers where possible and booking media to achieve the best cost per lead and cost per sale that fits within the project’s feasability. Managing bookings, material deadlines and invoicing.
3.5% service fee
Media Schedule
Full Media Schedule Required initially.
Maintenance media schedule required with a reduced budget during this phase.
Leadbook Package
Social Media Lead Generation
$5,000
Monthly Campaign Amends
2
Approx Lead Delivery*
30-50*
Monthly Reporting
Campaign Minimum Length
3 Months
REA
Social Media Lead Generation
$5,000
Monthly Campaign Amends
2
Approx Lead Delivery*
30-50*
Monthly Reporting
Campaign Minimum Length
3 Months
Domain
Domain Premium Project
Project Listing (Premium position)
Individual property listings
Domain Project Extend
Project Listing (Premium position)
Individual property listings
Google Campaign
Google Campaign
Adwords
Retargeting
Display Network
Management
Apartments & Developments
Project Showcase Listing
Social Media Posting
Dedicated Campaign Manager
Project Editorial
Newsletter Featured Development
Newsletter Banner Ad
Sponsored EDM
Sponsored Segmentation SMS
Audience Extension Options
Homepage Featured Placement Options
Urban
SMS verified leads
Project Listing
2 Feature Editorial
2 Feature EDM
Urban Social Audience Extension
Urban Audience Retargeting
Brand and Creative
Brand
Strategy
– Client briefing session
– Brand strategy and development
– Competitor analysis
– Key messages
– Brand personality and tone of voice
– Naming
Identity
– Brand visual identity
– 2x creative territories (directions)
– 2x logo concepts
– Imagery and photographic style
– Primary and secondary colour palettes
– Logo files in EPS, PNG & SVG to be provided
Style Guide
– Proper logo size and placement
– Correct use of the colour palette (RGB & CMYK values)
– Typefaces
– Image and photography guidelines
Asset Creation
Project Renders / Walkthroughs
Allowance circa $100,000 +GST
TBC Quote
Project Video
Allowance $5,500 – $7,500
Location Video and Photography
Allowance $5,500 – $7,500
Landing Page and Full Website includuing design, development and CRM connections.
$7,000 +GST
Graphic Design Package
$15,000 +GST
- Hoarding
- Marketing Floorplans x 3
- Fact Sheet
- Project Brochure
- Schedule of Finishes Brochure
- Location Map
- Print / Magazine Ads
- Digital Display Ads
- EDMs
- Social Media Set Up
- Apartment Selector
Printing
Allowance $10,000
We are your
- Sales Agency
- Marketing Agency
- Creative Agency
- Media Buying Agency
- PR Strategy
Get in Touch
npaprojects.com.au
07 5677 0511
9/14-16 Tedder Ave, Main Beach QLD 4217