Proposal Name
Address
A full service sales and marketing solution for Gold Coast property developers.
NPA (New Projects Agency) specialises in a diverse range of real estate services. From beachside and beachfront off-the-plan sales to the resale of established apartments from our exclusive projects, we excel in connecting clients with their ideal homes.
Capabilities
Source
- Site acquisition
- Research
Shape
- Research
- Project Advice
- Sales & Marketing Strategy
- Pricing
- Project Sales Experience
Market
- Marketing Strategy
- Brand Development
- Asset Creation
- Media Buying
- Campaign Management
- Graphic Design
- Marketing Services
- Connection with 3rd party providers
Sell
- Sales Strategy
- On-site sales people
- NPA Display
- Database
- CRM System
- Stock Management
- Contracts
- Settlements
Manage
- Management Rights
- Systems, Contracts, Accounting
- Executive Leasing
Serve
- After sales customer service
- Caretaking – on the ground service
Connect
- Technology Connection
- Sustainable Connection
- Interior Design & Furniture Connection
- People Connection
Community
- Creating a vertical communities of like-minded people in new properties.
- Events
- Loyalty Program
Our Team
Andrew Erwin
Chief Executive Officer
View Bio
Joshua Goulding
General Manager
View Bio
Melissa Schmorl
Sales & Marketing Projects Director
View Bio
Chris Campbell
Creative Director
View Bio
Sam Watson
Acquisitions Manager
View Bio
Kerrianne Mackay
Account Coordinator
View Bio
Narelle Moore
Operations Manager
View Bio
Alice Knauer
Executive Assistant
View Bio
Siobhan Coverdale
Off the Plan Sales Agent
View Bio
Adrian Jenkins
Off the Plan Sales Agent
View Bio
Simon Miller
Off The Plan Sales Agent
View Bio
Andrew Erwin
Chief Executive Officer
Andrew’s career to date has been solely focussed on delivering efficiency via digital marketing through to sales. An 18 year journey and thousands of project campaigns later the experience gathered includes fronting realestate.com.au’s Developer segment for Qld in the early 2000’s to delivering on campaign performance for real estate publishers and developers as a consultant.
Andrew continues solving sales problems through marketing solutions and has done so on behalf of ASX listed developers, integrated masterplan communities, international luxury residential apartments, medium density JV development partners and real estate publishers.
CloseJoshua Goulding
General Manager
Melissa Schmorl
Sales & Marketing Projects Director
With more than 15 years experience marketing property within South East Queensland for a range of developers including Lend Lease and Villa World, Melissa is the hard task master of the team, ensuring your sales and marketing campaign is delivered on time and within budget whilst giving your customer the best customer journey along the way.
CloseChris Campbell
Creative Director
Chris is an award-winning Creative Director with over 10 years experience in brand and graphic design, photography and technical production.
Having worked both in agency and inhouse marketing environments, his work is recognised across the globe, including creative and design work for Cook Islands Tourism, Virgin Australia, Bond University and many more. He has led and designed for creative teams across digital, print and live production projects including: writing and designing brand guidelines, crafting custom photography solutions, graphic design and project management.
His true passion is helping people through design solutions.
CloseSam Watson
Acquisitions Manager
Sam has over a decade of experience in property development and town planning having previously operated as a principal and supervising town planner in local government and private enterprise whilst completing several personal property development projects during that time. Sam is a Gold Coast local and passionate about property development with a wide-ranging local network of industry professionals. Sam loves sports and the outdoors while spending quality time with his wife and two daughters on their property. Personal interactions and a friendly manner are what Sam’s all about and excellent project outcomes is what he strives for.
CloseKerrianne Mackay
Account Coordinator
Kerrianne is an experienced marketing strategist who specialises in project management, social media and content marketing. Detail orientated and results driven, she will not rest until solutions have been found.
CloseNarelle Moore
Operations Manager
Narelle is a seasoned Operations Manager with over two decades of experience in real estate and property management. She is instrumental in driving collaboration, enhancing customer service, and overseeing accounts and property management. With a background that includes roles at JLL and Ingenia Communities Group, Narelle has a strong foundation in lease negotiations, financial auditing, and community engagement. Her strategic asset management plans and dedication to streamlining procedures underscore her commitment to fostering growth and efficiency within the industry.
Prior to her current role, Narelle held positions such as Business Development Manager at Astras Prestige Property and General Manager/Building Manager at Mantra Group. With a proven track record of delivering exceptional customer service and optimising business processes, Narelle’s leadership and organisational skills continue to make significant contributions to the real estate sector, leaving a lasting impact on clients and colleagues.
CloseAlice Knauer
Executive Assistant
Alice is a seasoned professional with extensive experience in Office Management, Executive Support, Facilities Management, Administration, and Corporate Event Management. With a meticulous attention to detail and a proactive approach, Alice has successfully handled diverse responsibilities across various roles. From her tenure at Jones Lang LaSalle (JLL), to her time at Phoenix Group and Canopius, where she provided high-level support to senior executives, Alice has consistently delivered exceptional results. With a strong initiative and the ability to excel both independently and as part of a team.
CloseSiobhan Coverdale
Off the Plan Sales Agent
Adrian Jenkins
Off the Plan Sales Agent
Adrian, a seasoned sales agent with a diverse background, boasts 20 years of international sales expertise, from house and land to unique investment assets and prestige properties. Drawing from his entrepreneurial journey and adventurous spirit, Adrian, now with NPA, is dedicated to matching his clients with off-the-plan properties that exceed their expectations, ensuring their utmost satisfaction in their property ventures.
CloseSimon Miller
Off The Plan Sales Agent
Coming from a rural background, Simon was born and raised into a Real Estate family in North West NSW, where his parents had their own real estate and stock and station agency in the small country town of Bingara .
From an early age, Simon became passionate about property and the art of successfully negotiating between both the buyer and seller.
A Gold Coast local now for over 30 years, Simon has been actively involved in sales and marketing of brand new Gold Coast residential developments, master-planned
communities, boutique residential developments to larger scale hi-rise developments.
Sales
Experienced Off the Plan Sales Agents
CRM & Marketing Automation Platform
In-person & Digital Sales Presentations
Database of Targeted Audiences
Lead Nurturing
Sales Track Record Overview
750k - 9.5m
Price range
Highlights
Project Overview
Project Overview
LOCATION
41-43 Regent Street, Woolloongabba
NUMBER OF UNITS
68 Units
7 x FLOORPLAN LAYOUTS
Typical Floorplate Levels 2-12 ~ 5 per floor x 2 Bedroom Units
Levels 13-14 ~ 4 per floor, 2 x 2 Bedroom Units, 2 x 3 Bedroom Units
AMENITY LAYOUT
- Rooftop Communal Terrace
Lawn & Recreation Area
BBQ & Dining Areas
Yoga Space
Firepit
Gym, Spa/Hot Tub
Private Dining Room
Sales and Marketing Budget within Feasibility
Project Overview
OVERVIEW
GRV
$83M (Approx)
PRODUCT
2 & 3 Bedroom Residences
No. of Product
68
SALES COMMISSION
2.5% + GST
50% commission payable at unconditional contract, 50% payable at settlement.
Noted: For the first 30% of the presales, JCK will have up to 3 months or once construction funding has kicked in to release the funds. Whichever one is sooner.
MARKETING @ 1% OF GRV
$830,000
BREAKDOWN
BRAND, WEBSITE, PRINT, RENDERS + WALKTHROUGH & PHOTOGRAPHY/VIDEO
$150,000
DISPLAY SUITE AND/OR ADVERTISING
$150,000
ADVERTISING
$400,000
CONTINGENCY
$130,000
TOTAL
$830,000
Selling Stages - The Triathlon
SWIM - PRE-SALES
All assets & full media schedule required.
DA approved, Builder appointed with contract signed & publicly announced, Construction start date locked in based on achieving pre-sales target.
BIKE - CONSTRUCTION
Full Media Schedule Required initially.
Maintenance media schedule required with a reduced budget during this phase.
RUN - NEARING COMPLETION
Sell remaining stock
Full Media Schedule Required
Last 3 months Construction
Full Media Schedule & Budget required.
Project Overview
TIMING
10 - 12 weeks, Mid August - Late October
Brand and Asset Creations
Brand Strategy, Identity
& Guidelines
Asset Creation
Media Planning & Buying
* Based on full set of architect plans
and 3D Model being ready for Renderer
by mid August.
Early-Mid November
Retail Launch
Full suite of marketing assets and media schedule required. All renders, walk-through, brochure, video, schedule of finishes, website, campaign advertising etc.
Project Overview
Advertising and Marketing
Advertising
Media Planning and Scheduling
3 – 6 month media schedule based on the lead generation to conversion ratio required to achieve the project’s targeted rate of sale.
Marketing Admin
Ensuring creative material deadlines are met, updating relevant ads with copy, images, video etc.
Media Buying and Management
Negotiating rates with publishers where possible and booking media to achieve the best cost per lead and cost per sale that fits within the project’s feasability. Managing bookings, material deadlines and invoicing.
3.5% service fee
Media Schedule
Full Media Schedule Required initially.
Maintenance media schedule required with a reduced budget during this phase.
Leadbook Package
Social Media Lead Generation
$5,000
Monthly Campaign Amends
2
Approx Lead Delivery*
30-50*
Monthly Reporting
Campaign Minimum Length
3 Months
REA
Social Media Lead Generation
$5,000
Monthly Campaign Amends
2
Approx Lead Delivery*
30-50*
Monthly Reporting
Campaign Minimum Length
3 Months
Domain
Domain Premium Project
Project Listing (Premium position)
Individual property listings
Domain Project Extend
Project Listing (Premium position)
Individual property listings
Google Campaign
Google Campaign
Adwords
Retargeting
Display Network
Management
Apartments & Developments
Project Showcase Listing
Social Media Posting
Dedicated Campaign Manager
Project Editorial
Newsletter Featured Development
Newsletter Banner Ad
Sponsored EDM
Sponsored Segmentation SMS
Audience Extension Options
Homepage Featured Placement Options
Urban
SMS verified leads
Project Listing
2 Feature Editorial
2 Feature EDM
Urban Social Audience Extension
Urban Audience Retargeting
Brand and Creative
Brand
Strategy
– Client briefing session
– Brand strategy and development
– Competitor analysis
– Key messages
– Brand personality and tone of voice
– Naming
Identity
– Brand visual identity
– 2x creative territories (directions)
– 2x logo concepts
– Imagery and photographic style
– Primary and secondary colour palettes
– Logo files in EPS, PNG & SVG to be provided
Style Guide
– Proper logo size and placement
– Correct use of the colour palette (RGB & CMYK values)
– Typefaces
– Image and photography guidelines
Asset Creation
Project Renders / Walkthroughs
Allowance circa $100,000 +GST
TBC Quote
Project Video
Allowance $5,500 – $7,500
Location Video and Photography
Allowance $5,500 – $7,500
Landing Page and Full Website includuing design, development and CRM connections.
$7,000 +GST
Graphic Design Package
$15,000 +GST
- Hoarding
- Marketing Floorplans x 3
- Fact Sheet
- Project Brochure
- Schedule of Finishes Brochure
- Location Map
- Print / Magazine Ads
- Digital Display Ads
- EDMs
- Social Media Set Up
- Apartment Selector
Printing
Allowance $10,000
We are your
- Sales Agency
- Marketing Agency
- Creative Agency
- Media Buying Agency
- PR Strategy